Pricing — Backbone

Win more work

Backbone Sales

Best suited for teams wanting to win more work while keeping their existing job management system.

Starting at

$199/ month

Billed monthly

Unlimited users

Get a free demo

Everything you need to win the job

Proposals with options & add-ons
AI quotes from drawings, enquiries and site notes
Take-off, price book & supplier pricing
Quote on site from your phone
Online acceptance, payments & automatic follow-ups
Global inbox, phone system & AI front desk
Sales pipeline & conversion reporting
Send won jobs to your job system (optional)ServiceM8, Simpro, AroFlo, ServiceTitan and Fergus.

Data migration: Customers, price book and templates.; Free
Setup & training: Free on annual plans.; $500one-off
Ongoing premium support: Direct access to our team via email, phone and SMS.; Included
AI use: Unlimited
Business calling: One number included, $10/month per additional number.; Included
SMS: $10 per 100 additional SMS.; 300 / month
Card payments: Or bring your own rates from Stripe.; 1.5% + 30¢per transaction

Best value

Everything in one place

Backbone Sales + Operations

Best suited for teams ready to replace their job management system and run it all from one place.

Starting at

$349/ month

Billed monthly

3 users included. Scales with your team.

Get a free demo

Everything in Sales, plus

Scheduling, dispatch & the field app
Project management, stages & variations
Forms, safety checks & sign-offs
Time, materials & purchasing
Invoicing, payments & reminders
Job costing & profitability reporting
Payroll & timesheets
Service reminders, memberships, reviews & referrals
Accounting integration

Data migration: All jobs, customers, templates and more.; Free
Setup & training: Free on annual plans.; $1,500one-off
Ongoing premium support: Direct access to our team via email, phone and SMS.; Included
AI use: Unlimited
Business calling: One number included, $10/month per additional number.; Included
SMS: $10 per 150 additional SMS.; 500 / month
Card payments: Or bring your own rates from Stripe.; 1.5% + 30¢per transaction

Compare plans	Backbone Sales$199/monthUnlimited users Get a free demo	Backbone Sales + OperationsFrom $349/month3 users included Get a free demo
Sales Respond first to every lead, win more work, and increase revenue per job.
Capture
Global inboxCalls, texts, emails and web enquiries in one place.	Included	Included
Phone system & SMSA business number for calls and texts.	Included	Included
AI front deskAnswers calls and messages, even after hours.	Included	Included
Booking linksLet customers book a time that suits you.	Included	Included
Web enquiry formsTurn website visitors into enquiries.	Included	Included
Gmail & Outlook integrationWork from your existing email.	Included	Included
Quote
AI quote builderTurns enquiries, drawings and notes into draft quotes.	Included	Included
Take-off from drawingsCount items from plans automatically.	Included	Included
Price book & templatesReuse your pricing and quote formats.	Included	Included
Supplier pricingYour supplier prices, always up to date.	Included	Included
Options & add-onsOffer good, better and best choices.	Included	Included
Finance & rebatesShow payment plans and available rebates.	Coming soon	Coming soon
Site notesCapture details, measurements and photos on site.	Included	Included
Sell
Branded digital proposalsProfessional proposals with your logo and colours.	Included	Included
Online acceptance & e-signCustomers approve and sign online.	Included	Included
PaymentsTake payment the moment a quote is accepted.	Included	Included
Automatic follow-upsNudge customers until they decide.	Included	Included
Upsell supportSuggest upgrades that raise the job value.	Included	Included
Onsite quotingBuild and send quotes from your phone.	Included	Included
Sales pipelineSee every quote and where it’s at.	Included	Included
Operations Deliver more work and run a safe, profitable business customers come back to and people want to work for.
Deliver
Scheduling & dispatchGet the right person to the right job.	Not included	Included
Project managementRun larger jobs from start to finish.	Not included	Included
Stages & variationsBreak jobs into stages and track changes.	Not included	Included
TasksAssign and track what needs doing.	Not included	Included
Materials & purchasingOrder materials and track what’s used.	Not included	Included
Route optimisationPlan the fastest route between jobs.	Not included	Coming soon
Team
Field appEverything your crew needs, on their phone.	Not included	Included
Work feedSee what everyone has been up to.	Not included	Included
Job info & historyFull job details and past work at hand.	Not included	Included
Photo & VideoCapture and share job media.	Not included	Included
Time & materials captureLog hours and materials as you work.	Not included	Included
Forms, safety checks & sign-offsDigital checklists and customer sign-off.	Not included	Included
Rostering & leaveManage rosters, availability and leave.	Not included	Included
Finance
Invoicing & progress billingInvoice in full or by stage.	Not included	Included
Payment remindersChase overdue invoices automatically.	Not included	Included
Bills & expensesMatch supplier bills and costs to jobs.	Not included	Included
Job costing & profitabilitySee what every job really made.	Not included	Included
Payroll & timesheetsTurn tracked hours into pay.	Not included	Included
Grow
Service reminders & rebookingRemind customers when service is due.	Not included	Included
Membership managementRun maintenance plans and renewals.	Not included	Included
Reviews & testimonialsAsk happy customers for reviews.	Not included	Included
ReferralsTurn customers into new leads.	Not included	Included
CampaignsSend targeted offers to past customers.	Not included	Included
Website & SEOGet found by local customers.	Add-on	Add-on
Platform Connect your tools, automate the admin and make better decisions.
Analytics
Sales & conversion reportingTrack win rates and quote value.	Included	Included
Job & margin reportingSee where money is made and lost.	Not included	Included
Business dashboardsYour key numbers at a glance.	Not included	Included
Integrations
AI systemsConnect Backbone to Claude, ChatGPT, Gemini and Copilot.	Included	Included
FSMSend won jobs to your job management system.	Included	Backbone
Supplier connectionsLive catalogues and pricing from your suppliers.	Included	Included
AccountingSync invoices and bills with your accounting software.	Not included	Included
Plan & support Setup, migration and support from our team, with every plan.
Setup & trainingWe set it up and train your team.	$500 one-off, free on annual	$1,500 one-off, free on annual
Data migrationWe bring your existing data across.	Customers & price book	Everything
Premium supportDirect access to our team by phone, email and SMS.	Included	Included
Unlimited AI useNo caps on AI features.	Included	Included
Business numberA local number for calls and texts.	1 included$10/month per additional number	1 included$10/month per additional number
SMS includedMonthly text allowance for customer messages.	300/month$10 per 100 additional SMS	500/month$10 per 150 additional SMS
Card paymentsSimple card fees, or bring your own Stripe rates.	1.5% + 30¢	1.5% + 30¢

Compare plans

Backbone Sales$199/monthUnlimited users

Get a free demo

Backbone Sales + OperationsFrom $349/month3 users included

Get a free demo

Sales

Respond first to every lead, win more work, and increase revenue per job.

Capture

Global inboxCalls, texts, emails and web enquiries in one place.

Phone system & SMSA business number for calls and texts.

AI front deskAnswers calls and messages, even after hours.

Booking linksLet customers book a time that suits you.

Web enquiry formsTurn website visitors into enquiries.

Gmail & Outlook integrationWork from your existing email.

Quote

AI quote builderTurns enquiries, drawings and notes into draft quotes.

Take-off from drawingsCount items from plans automatically.

Price book & templatesReuse your pricing and quote formats.

Supplier pricingYour supplier prices, always up to date.

Options & add-onsOffer good, better and best choices.

Finance & rebatesShow payment plans and available rebates.

Coming soon

Site notesCapture details, measurements and photos on site.

Sell

Branded digital proposalsProfessional proposals with your logo and colours.

Online acceptance & e-signCustomers approve and sign online.

PaymentsTake payment the moment a quote is accepted.

Automatic follow-upsNudge customers until they decide.

Upsell supportSuggest upgrades that raise the job value.

Onsite quotingBuild and send quotes from your phone.

Sales pipelineSee every quote and where it’s at.

Operations

Deliver more work and run a safe, profitable business customers come back to and people want to work for.

Deliver

Scheduling & dispatchGet the right person to the right job.

Project managementRun larger jobs from start to finish.

Stages & variationsBreak jobs into stages and track changes.

TasksAssign and track what needs doing.

Materials & purchasingOrder materials and track what’s used.

Route optimisationPlan the fastest route between jobs.

Coming soon

Team

Field appEverything your crew needs, on their phone.

Work feedSee what everyone has been up to.

Job info & historyFull job details and past work at hand.

Photo & VideoCapture and share job media.

Time & materials captureLog hours and materials as you work.

Forms, safety checks & sign-offsDigital checklists and customer sign-off.

Rostering & leaveManage rosters, availability and leave.

Finance

Invoicing & progress billingInvoice in full or by stage.

Payment remindersChase overdue invoices automatically.

Bills & expensesMatch supplier bills and costs to jobs.

Job costing & profitabilitySee what every job really made.

Payroll & timesheetsTurn tracked hours into pay.

Grow

Service reminders & rebookingRemind customers when service is due.

Membership managementRun maintenance plans and renewals.

Reviews & testimonialsAsk happy customers for reviews.

ReferralsTurn customers into new leads.

CampaignsSend targeted offers to past customers.

Website & SEOGet found by local customers.

Add-on

Platform

Connect your tools, automate the admin and make better decisions.

Analytics

Sales & conversion reportingTrack win rates and quote value.

Job & margin reportingSee where money is made and lost.

Business dashboardsYour key numbers at a glance.

Integrations

AI systemsConnect Backbone to Claude, ChatGPT, Gemini and Copilot.

FSMSend won jobs to your job management system.

Backbone

Supplier connectionsLive catalogues and pricing from your suppliers.

AccountingSync invoices and bills with your accounting software.

Plan & support

Setup, migration and support from our team, with every plan.

Setup & trainingWe set it up and train your team.

$500 one-off, free on annual

$1,500 one-off, free on annual

Data migrationWe bring your existing data across.

Customers & price book

Everything

Premium supportDirect access to our team by phone, email and SMS.

Unlimited AI useNo caps on AI features.

Business numberA local number for calls and texts.

1 included$10/month per additional number

SMS includedMonthly text allowance for customer messages.

300/month$10 per 100 additional SMS

500/month$10 per 150 additional SMS

Card paymentsSimple card fees, or bring your own Stripe rates.

1.5% + 30¢

Questions & Answers

Who is Backbone for?

Electrical, plumbing and HVAC businesses doing service, installs or projects. We don’t try to cater for every trade, so everything is built around how your business actually runs.

How much does it cost?

Backbone Sales is $199/month with unlimited users. Backbone Sales + Operations starts at $349/month with 3 users included, and scales with your team. Pay annually and save 20%, with free setup and training. Running solo or just starting out? Our new business program gives you Backbone Sales + Operations for up to 5 users at $99/month for your first 12 months. See our pricing page for the full breakdown.

Can I try it before I commit?

Yes. Start with a free assessment and a 14-day free trial. If it’s not right for you, there’s a 30-day money-back guarantee.

I’m on Simpro, ServiceM8 or similar. How hard is it to switch?

Not hard at all. We move your jobs, customers and templates across for free, then set Backbone up for your business and train your team.

How long does it take to set up?

Most teams are up and running within 3 days. We handle the migration and setup, so you can keep working while we do.

Am I locked into a contract?

No. Monthly plans can be cancelled anytime, and annual plans save you 20%. Either way, your first 30 days come with a full money-back guarantee.

Can Backbone answer calls and talk to customers?

Yes. It answers calls, emails and texts. You decide what it handles and how it sounds, so customers always hear your business, not a robot.

Does it work with my email and accounting software?

Yes. Backbone connects with Gmail and Outlook for email, and Xero, QuickBooks and MYOB for accounting, so jobs, invoices and payments stay in sync.

Will my team actually use it?

Yes. The field app is fast, simple and built for working on site, not in an office. Everything a tech needs is on one screen, and they can quote, upsell and finish the paperwork before leaving the job. We train your crew during setup, so they’re confident from day one.

Is my data secure?

Yes. Your data is encrypted, never sold and never used to train AI models. We’re working towards ISO 27001 and SOC 2 certification.

More work won.Less work to run it.

Backbone Sales

Everything you need to win the job

Backbone Sales + Operations

Everything in Sales, plus

Compare plans

Sales

Capture

Quote

Sell

Operations

Deliver

Team

Finance

Grow

Platform

Analytics

Integrations

Plan & support

SEO & website services

Need something tailored?

Running solo or just starting out?

Partner with Backbone

Questions & Answers

The future of trade.Available today.